Not just anyone is qualified to facilitate your focus groups.  For successful research, focus group moderators require extensive training and experience.

McGrath Marketing is exceptionally well qualified to handle all of your focus group and executive interviewing needs.  We use only a Burke Institute trained moderator with over 20 years of facilitating experience for all focus groups and executive interviewing. 

We handle each step of your focus group and executive interviewing projects to ensure a well-coordinated process that provides the results you need.  Excellent research begins with a well-designed plan and clear objectives.  Before we start the actual research design, we work closely with you to: 

ü      Define your research objectives and select the most well-suited research methodology 

ü      Identify the appropriate participants for your research 

We complete each step of the focus group research process, including: 

ü      Recruiting focus group participants and executive participants 

ü      Contracting with research facilities and schedule amenities for you and your participants.  We work with first class research facilities nationwide. 

ü      Developing the discussion guide for each focus group and executive interview 

ü      Facilitating each focus group;  McGrath Marketing partners conduct all executive interviews.

ü      Providing a tape recording of each focus group discussion.  Discussion transcripts and group videotaping are available upon your request. 

ü      Completing a top line report of the research results, which include strategic implications and recommendations.  A comprehensive analysis is available upon your request.  

We are available to meet with your company or clients to present the research findings.