At McGrath Marketing, we employ the full range of research techniques.  Partners have graduate degrees in marketing research and statistics giving a solid foundation to carry out reliable and effective research. 

Ø      Survey research including mail telephone, e-mail, and Web-based delivery*

Ø      Focus groups; Moderator is Burke-Institute certified with 20+ years of moderating experience**

Ø      Executive interview research** 

Ø      Customer satisfaction studies* 

Ø      Customer and market segmentation research* 

Ø      Communication research 

Ø      Demographic and market profiling 

Ø      Concept generation and testing* 

Ø      Test marketing