At McGrath Marketing only research professionals with graduate degrees in Marketing Research or Statistics handle your survey, customer satisfaction, and new concept and product testing research.  We are skilled at all types of survey research including: 

• Mail
• Point of Display
• Telephone
• Web-based
• Intranet
• Mall intercept
• Product accompaniment surveys

We handle each step of your survey project to ensure a well-coordinated process that provides the results you need.  Excellent research begins with a well-designed plan and clear objectives.  Before we start the actual research design, we work closely with you to: 

ü      Define your research objectives and select the most well-suited research methodology. 

ü      Identify the appropriate populations for your research. 

We complete each step of your research project: 

ü      Calculate the sample size to ensure statistical reliability. 

ü      Develop the questionnaire to effectively target the required information.

ü      Complete the survey process, including (1) programming to support Web-based or Intranet surveys, (2) printing and mailing of surveys, and (3) undertaking telephone interviews, (4) scheduling and completing mall intercepts.

ü      Gather and enter responses to a research database.

ü      Analyze responses using state-of-the-art statistical software, including SPSS TM and Survey-Pro TM. 

Deliver a comprehensive analysis of the results including tabular and graphic presentation of results and strategic management and market implications and results.